For those who’ve never heard of it, ASMR stands for “autonomous sensory meridian response” and refers to the tingling sensation that people feel on their skin when they hear certain high-pitched sounds, including whispers, bubble wrap popping, fingers rubbing or scratching against various surfaces, etc.
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Many people find that tingling very pleasant and soothing, and as such countless ASMR videos have appeared online to provide them with these sounds on demand. And now Nintendo has jumped on the bandwagon this week, releasing a new video on its Australian Twitter page. In it, one can watch as a Nintendo Labo kit is put together, and listen as the sound of cardboard pieces sliding together delivers some fresh stimulation.
Chances are this won’t be new for any Nintendo fan who’s dabbled in this stuff. Look up “Nintendo ASMR” on YouTube and there are thousands of fan-made Nintendo-themed videos for those looking for a more geek-friendly fix. Moreover, this isn’t actually the company’s first foray into the trend either, as this year Nintendo released a handful of ASMR videos called “Sights and Sounds,” which revolved around games like The Legend of Zelda: Breath of the Wild, Super Mario Maker 2, and Super Smash Bros Ultimate.
However, those videos were never explicitly labeled ASMR, while the new Labo video is. Labels aside, though, it comes at a perfect time. The holiday season can be stressful for anyone, including those still trying to find the best Nintendo-related holiday gifts, so there are people who will appreciate being able to wind down for a few minutes and relax to the sounds of Nintendo.
And even if they don’t, one can argue that, at the very least, it gives Nintendo Labo something new to do. Despite the new VR-themed Labo kit debuting in April, we haven’t heard anything new about the line of cardboard-based toy/game sets since, leaving many to assume Nintendo has begun phasing it out. If anything, though, the video suggests that the company isn’t abandoning Labo just yet, if only so it can use it to make mildly relaxing videos.
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